Our product
NETA’s biodegradable planting pots transform agricultural waste into value, eliminating the need for waste burning while enriching the soil as it decomposes.
NETA’s biodegradable planting pots are designed to transform agricultural waste into a sustainable, high-performance solution for farmers, nurseries, and gardeners. Made from date palm fronds, our pots actively enhance plant and soil health, conserve water, and promote circular economy practices and sustainability within the industry.
Simple, Sustainable Biodegradable Pots
Enhanced Plant Growth
Boosts plant health with effective water retention, slow-release fertilizers, and natural agents that protect against plant diseases.
Water-Saving Solution
Designed for optimal hydration in arid climates, reducing water usage while maintaining plant vitality and supporting sustainable agriculture.
Sustainable Plastic Alternative
Converts agricultural waste into biodegradable pots, providing nurseries, gardeners, and farmers with an eco-friendly, practical replacement for plastic.
About Us
At NETA, we are farmers first. Living and working in the Arava Valley, we’ve faced the resilience-testing realities of modern agriculture—water scarcity, rising costs, and the constant need to think creatively to overcome challenges. Running a farm demands resourcefulness, mental strength, and a willingness to adapt, which is why turning NETA into a thriving company felt like the natural next step. Inspired by the untapped potential of date palm frond waste, we saw an opportunity to address pressing agricultural pain points head-on.
Our mission is clear: transform agricultural waste into innovative, biodegradable planting pots that enhance plant growth, save water, and reduce reliance on plastic. By designing with the end user in mind—farmers, nurseries, and gardeners—we’ve created a practical, sustainable solution built to integrate effortlessly into real-world operations. At NETA, we’re turning waste into opportunity and leading solutions that support the future of agriculture.
Our Development Journey
Rooted in our farming heritage, we’re crafting solutions to make agriculture more sustainable on a global scale.
At NETA, we focus on simplicity, innovation, and impact:
Prototype Creation
Developed a proof-of-concept biodegradable pot crafted from date palm waste.
Collaborations
Partnered with nurseries, agricultural researchers, and industry leaders to refine and test our products, ensuring they meet real-world needs.
Field Trials
Planned for Q3 2025 to validate market needs and scale manufacturing.
Founders' Story
Yael Zeldman Haviv
Co-Founder & CEO
Yael combines deep expertise in science, agriculture, and management to lead NETA’s vision for sustainable innovation. A Harvard MPA graduate, Fulbright Fellow, and holder of a science master’s
degree from Tel Aviv University, she blends academic insight with hands-on experience as a date grower in Israel’s Arava desert. Her leadership drives NETA’s mission to transform agricultural challenges into impactful, practical solutions for farmers worldwide.
Yael Zeldman Haviv
Co-Founder & CEO
Yael combines deep expertise in science, agriculture, and management to lead NETA’s vision for sustainable innovation. A Harvard MPA graduate, Fulbright Fellow, and holder of a science master’s
Yael combines deep expertise in science, agriculture, and management to lead NETA’s vision for sustainable innovation. A Harvard MPA graduate, Fulbright Fellow, and holder of a science master’s
Rouven Tsimbel
Co-Founder & COO
With extensive experience managing solar energy and greenhouse projects in Israel and globally, Rouven brings unparalleled operational expertise to NETA. A seasoned date farmer from
Moshav Zofar, he combines practical knowledge with a passion for innovation. Rouven lectures on agricultural innovation and ensures NETA’s products are efficient, scalable, and designed to meet the real needs of farmers, nurseries, and gardeners.
Rouven Tsimbel
Co-Founder & COO
With extensive experience managing solar energy and greenhouse projects in Israel and globally, Rouven brings unparalleled operational expertise to NETA. A seasoned date farmer from
Moshav Zofar, he combines practical knowledge with a passion for innovation. Rouven lectures on agricultural innovation and ensures NETA’s products are efficient, scalable, and designed to meet the real needs of farmers, nurseries, and gardeners.
Yael and Rouven lead NETA with a shared commitment to transforming agricultural waste into sustainable solutions, blending their diverse expertise to bridge tradition and innovation for the future of farming.
Founders' Story
Yael Zeldman Haviv
Co-Founder & CEO
Yael combines deep expertise in science, agriculture, and management to lead NETA’s vision for sustainable innovation. A Harvard MPA graduate, Fulbright Fellow, and holder of a science master’s degree from Tel Aviv University, she blends academic insight with hands-on experience as a date grower in Israel’s Arava desert. Her leadership drives NETA’s mission to transform agricultural challenges into impactful, practical solutions for farmers worldwide.
Yael Zeldman Haviv
Co-Founder & CEO
Yael combines deep expertise in science, agriculture, and management to lead NETA’s vision for sustainable innovation. A Harvard MPA graduate, Fulbright Fellow, and holder of a science master’s degree from Tel Aviv University, she blends academic insight with hands-on experience as a date grower in Israel’s Arava desert. Her leadership drives NETA’s mission to transform agricultural challenges into impactful, practical solutions for farmers worldwide.
Yael Zeldman Haviv
Co-Founder & CEO
Yael combines deep expertise in science, agriculture, and management to lead NETA’s vision for sustainable innovation. A Harvard MPA graduate, Fulbright Fellow, and holder of a science master’s degree from Tel Aviv University, she blends academic insight with hands-on experience as a date grower in Israel’s Arava desert. Her leadership drives NETA’s mission to transform agricultural challenges into impactful, practical solutions for farmers worldwide.
Stay Connected
Join us on our journey to transform agricultural waste into a sustainable future. Together, let’s grow greener.
The Meaning
Behind NETA
In Hebrew, NETA (נטע) means “seedling” or “planting,” symbolizing growth, renewal, and sustainability. The name embodies our commitment to fostering innovation rooted in nature and nurturing the agricultural world through thoughtful and eco-friendly solutions.
Just like seedlings grow into thriving plants, NETA represents our vision to grow sustainable farming practices from the ground up.
The Legacy of Date Trees in the Middle East
For centuries, date palms have been the backbone of communities across the Middle East, thriving in arid regions where few other crops can survive. Known as the “tree of life,” they provide food, shade, and materials for shelter, fuel, and tools.
In desert environments like the Arava Valley, date trees are a symbol of resilience and resourcefulness, sustaining communities through challenging climates. They remain a cornerstone of the region’s agriculture and culture, connecting modern farming to ancient traditions.
By repurposing the fronds from date trees into biodegradable products, NETA honors this legacy, turning an ancient resource into a modern solution for sustainable agriculture.
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